Tuesday, January 31, 2012
The New Novel for Middle Graders, Adam Rex's Cold Cereal Tastes Great, Even in Milk (And it Goes on Sale February 7).
It seemed that if marketed a cereal to kids, they needed a mascot. Quarker Oats had Captain Crunch, and General Mills (sometimes the division is called Big G) had their own assortment—Trix the Rabbit, Lucky the Leprechaun, Sonny the Cuckoo who loves Cocoa Puffs.
The stage is set when Scott starts seeing apparitions—first a unicorn, then rabbit man, and finally a leprechaun. And then that leprechaun tries to steal Scott’s backpack while on a field trip to New York. And it turns out he is not a leprechaun but a churichaun, a near relation and he goes by Mick. And Mick tells Scott about a diabolical plot. Goodco, formerly the Goode and Harmliss Cereal Company, keeps magical creatures in captivity, squeezing their magic into every box, just like they say on the commercials.
Adam Rex’s novel is at the same time serious and zany, sometimes quite dark and other times silly. I read the book early, before all the illustrations were in place. I can’t wait to see what the finished novel looks like—I loved the raw illustrations that were included for some of the plates, particularly the cartoon commercial storyboards that pepper the narrative.
Though I have a lot of questions that will not be answered until volume two, not likely to come out until early 2013, I still feel satisfied—it’s a fun story that will as likely inspire a kid to read more about Arthur as it will get him to ponder the likelihood that Lucky the Leprechaun not only exists, but is doing hard labor somewhere in Minnesota.
One, we can still get you a signed copy of any of Mr. Rex’s novels. Just email me before the 10th.
And two, we are always on the lookout for more schools to host our events. There is no cost for the event but there are some requirements. We’re generally looking for 150-plus kids, and while there is no sales requirement, we generally need to sell 50 hardcovers or 100 paperbacks to make it worthwhile for the publisher’s visit. And we do have some schools that can sell double that, so there is stiff competition for these slots. We sell the books in book-fair style, with a form that goes home beforehand. Some schools buy copies for classroom libraries, or offer copies to students as a scholastic reward, or subsidize the cost with grants. In any case, the cost of this visit is a fraction of what it would be if the school organized it on their own. Interested in making a proposal? Contact us at your convenience.
*Turnabout is fair play, Mr. John.