Per my conversation with Sharon, booksellers are asked not to do the dirty turtle while on the sales floor.
We were pretty hard on ourselves for not getting them out earlier, which has apparently now become a tradition. It turns out that we mailed them on the same date in 2010, and only three days later than 2009.
This also explains why I am so particularly behind on my email replies.
Bookseller Review: AND THE MOUNTAINS ECHOED
16 hours ago