Monday, November 25, 2013
What's Going on This Week at Boswell--The Grinch Visits on Tuesday, Plus Small Business Saturday/Indies First Author Visits.
Grinch-mas is a new holiday tradition inspired by Dr. Seuss’s classic How the Grinch Stole Christmas! that encourages readers to “grow your heart three sizes” through the celebration of family reading, giving from the heart and community spirit. National Grinch Day, on December 1, will kick start the 25 Days of Grinch-mas.
We will be kicking off the Grow Your Heart 3 Sizes Grinch-mas campaign on Tuesday, and we've invited the Grinch himself. We'll of course have activities, and you and/or your kids can take a picture with the Grinch himself. How's that for a holiday card image?
There are a few other components that go along with "Grow Your Heart Three Sizes," which officially kicks off on December 1. Each participant (mostly kids) gets a bingo sheet that encourages them to do good deeds in their community (donate toys, clean your room, make a card for your teacher, etc). Once they have completed a row they can bring it back to the store and receive a button that says "I grew my heart 3 sizes". They also receive a postcard where they can write down three good deeds they completed. We then send these postcards back to Random House and the company will make a donation to a literacy organization. We will also have a counter easel in the childrens department counting down the days to Grinch-mas.
For Indies First, we'll have ten (or maybe eleven, we're still not quite positive) authors at Boswell. They are fellow booksellers for the day, with a list of their own favorites to share. You can also, of course, buy a copy of their latest book to be signed. Sharon's been helping put this together, and we'll have a full post dedicated to it on Wednesday.
And here's the American Express component. We've registered as a designated Small Business Saturday participant. That means if you have an AmEx card and register by November 30, you can get $10 back on your statement if you spend $10 or more with Boswell, or any of the other Milwaukee area participants. You only get the credit once, and you must spend the full $10.
Posted by Daniel Goldin at 7:00 PM