Our holiday cards are selling well and we're beginning to run out of certain designs. This weekend folks have been calling looking for particular cards, sent to us from websites. The problem is that just because we carry a line doesn't mean we carry everything from a line. If nothing else, that would be boring. What I'm showing is still just a small assortment of our boxed cards.
Another thing I found is that there is a market for crazy cards, but you're more likely to sell them loose than boxed. I still like to have a small assortment of unusual designs. I hoped our science fiction Santa (see above--it's a multi-armed Santa seemingly replaced by a robot model) would have a certain appeal with our customers gravitating towards science fiction and graphic novels, for example. And then there are some cards that seem not of the moment; it wasn't
until I received the design that I realized that Santa reading a printed
map seemed both out of date for the joke and yet not retro enough to be
Trends come and go. When I bought our first collection in 2009, I liked these laser-etched cards from Galison, but they didn't really work as well as I'd hoped. Several years later, Peter Pauper came out with a line at a cheaper price point that worked better.
This coming Wednesday evening is Hanukkah, and while we have a good sale in books, and wrap a lot of presents, and can even sell a novelty item if I find something great (like this year's Hanukkah ducks), the card business is slower. Part of the problem is that the cards are pretty boring. More observant Jews send High Holiday cards, and many get them at their synagogue shop. What we find is that a good percentage of the cards are sent by non-Jews to Jews, but if the card doesn't pop, you can substitute a winter scene and wish them a happy holiday. That works better when the holidays are close together. This year you can send a Thanksgiving card, and yes, we have a few of those left too.