Saturday, August 13, 2011
The gift show's struggles are probably two fold. Like any trade show, there are price pressures for buyers not to attend and vendors not to exhibit. I can view the items online. I'll outreach to new customers via email or social media. Though I'm not interested in being Facebook friends with my card lines, I don't mind getting emails from vendors about special offers.
The other problem is likely competition from other trade shows. I have heard from a number of retailers that they go to Atlanta and New York for their gift shows, bypassing Chicago, and this can turn into a momentum issue. Less buyers means less exhibitors which means less buyers. Note that this is the "house of cards" issue that I was trying to describe with booksellers and publishers and their customers. If anybody in the equation decides to change course, shakiness may ensue.
In the end, I don't care if our lines overlap as long as folks don't think I'm running there and writing down everything that's good and buying it. Though I'm tempted, the truth is quite the opposite--if I see a line represented strongly there, I will avoid it if I haven't picked it up yet. Needless to say, I'm sure I'll have a similar relationship with Little Monsters, which looks like it's ready to open any second.
Posted by Daniel Goldin at 10:58 AM