So it's late 2013 and that means spring 2014 is coming, and in the case of Algonquin, this meant that the buzz was building on some book or other, with advance manuscripts (probably paper and electronic both) making the rounds. I'm not great about advance-advance reading, so I don't always make said first round, but lo and behold, by the time I do get an advance copy, it's accompanied by something like thirty recommendations from booksellers for The Storied Life of A.J. Fikry.

But then I got another note from Craig Poplears, the man who makes this stuff happen. He had done an advance mailing of the book to sales reps. Really? And still I didn't get anything? Is my early reading reputation that bad?
Now sales reps are really busy, and almost all of them spend their reading time pouring through their own lists. I find that many of the best sales reps read outside their lists as well. They are often more aware of what works and what doesn't. And some of them are just amazing readers. So it turns out that two of the responders were either current or former sales reps of mine, both of whom I liked, but more than that, both of whom had taste that not only resonated with me, but also with our customer base.

"Two weeks ago I was walking out the door to sales conference, when my mailman put a package in my hand. I was late and so just shoved it in my bag and made my way to the airport. It wasn’t until we were ten thousand feet in the air that I looked carefully at it and realized it was the package I was desperately waiting for from you.
"I don’t think it’s hyperbole to say I will remember reading this book for the rest of my life. I read it every moment I could spare during a busy week of sales conference- waking up early to do so, and crawling into bed after a long day of listening & schmoozing to spend just a bit more time with AJ. When I got to the end, I wept and wept and wept, and the only thing I could think to do to fill the ache in my heart was to start the book over again. So I did. And when the end came around again, I closed the book, went for a walk, then came back and began it yet again.
"I hope you will forgive my belated thank you. I wanted to begin to find the words for how deeply this novel has moved me. As you know I originally wanted to read it because of its connection to the man in publishing I most adored and revered, which it so lovingly pays homage to. But beyond that personal connection, I found it is a book to read and reread to be reminded of why so many of us have given our lives over to the pursuit of literature.
"Please let me know of anything I might do in my small capacity to help evangelize for this novel. I am committed to making sure this book finds its way into the hearts of thousands of book lovers like me.
So Johanna has always been one of my favorite people. We are sort of bonded by several things--our love of books, our work commitment, and perhaps a tendency to gossip a bit. Its a strange bond--we were meeting together the day of the World Trade Center bombings. We listened to the news, we cried, but in the end, I wound up continuing to buy books for Schwartz as news came in about the New York tragedy.
We shared a lot of books together, and Johanna is one of those folks who read lots both in and out of her bag. She wound up being one of the early readers to bond with me over Chris Cleave's Litle Bee. I will never forget the message I received on my answering machine after she read the book. But we also bonded over that person that A.J. Fikry sort of pays homage to, our late sales rep, as beloved a figure as you could possibly be in Midwest book circles.
And why do I find this so funny? Because when Dave Mallmann, my other longtime colleague turned sales rep, read the book, this was completely his instinct. This is what its like when a buyer comes across something he just knows is going to work, when everything comes together, like when Johanna sold us Nicole Krauss's A History of Love many years ago or when Dave said to me, you must, must, must, must read Beautiful Ruins. Here's what he wrote about Zevin's novel.
So I read the Gabrielle Zevin's novel. And I'm not going to lie--this is a sentimental story. Very sentimental. But you know what? When it comes to the places we love and our best memories, a little sentiment is ok. Emotion is the connector; it's the emotion that gets us through the hard stuff, right? It often depends on where your head is at the time, what we're being sentimental about, and how the sentiment is drawn. I read this book and thought, not everyone's going to love this book, and I know exactly the kind of critic that's going to not like it. And I also know the kind of person who's going to love it.
I send in my quote, and I turn around, and the April Indie Next List comes out and no surprise, the book is #1 for the month. And there my quote is. And the first thing is, hey, I wrote the Indie Next quote for the last Gabrielle Zevin novel, The Hole We're In. People are going to think we're friends, or that I run the Gabrielle Zevin fan club. I wrote to Mark at the American Booksellers Association, and told him this coincidence, and that maybe he should change me out. And he wrote back, and said that he looks for the quote that best personifies the book, and apparently if I really love Zevin's next book, I might still be in the running for the bookseller quote.

I've yet to have a baby on my doorstep, but now, as we've turned five, I have continued to think about my own bookstore and the function it serves in the community. Needless to say, I am continuously worried, but at Gabrielle Zevin's event for The Storied Life of A.J. Fikry (that's the Canadian edition, at right above) on Monday, April 28, I'm going to stop worrying for a second and just celebrate our anniversary.

But if you aren't able to come to either event, and you are a supporter of Boswell, I wanted to thank you again. As I say at the end of each author event, we wouldn't have a bookstore without you, and I mean it. On to day 1843.
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