Friday, October 7, 2011
Stacy Schiff, Jon Katz, Working with Outside Venues,and the Regret that I didn't Get a Chance to Show the Author Boswell.
a. Can we outreach to a new community, some of whom might wind up becoming Boswell fans?
b. Can this outside partner get us a larger crowd than we would get on our own?
c. Will we get a little more media attention with the alternate venue?
All this is balanced against the extra work, and the likelihood that in many events, particularly non-ticketed ones, we will have a lower rate of conversion to sale of the book we're promoting. Yes, cold hard commerce. We wouldn't get the events if we didn't have the book sales. But note that this is only one variable in the equation.
But really, it's been that sort of week. Stacy Schiff was amazing, and it was so wonderful to have both Milwaukee Public Library and the Milwaukee Public Museum working together for everyone's benefit. The Museum's Jay Williams introduced the author, and the Museum folks had a table offering special admission offers for the Cleopatra show. Have I mentioned here a dozen times the exhibit opens October 14? My only regret about not having the event in the bookstore? Schiff turns out to be friends with our grand opening ribbon cutters (the triumvirate Lipman, Medved, and Shreve, in alphabethical order), and I did want her to report back and tell them that the store, while still spacious, does not feel quite as empty in the front. We've really filled it in, with several display tables and a few new fixtures.
PS--I arrived at the store to watch the couch arrive. The delivery folks had never been here before; they were taken by the zombie action figures. Pictured are autographed copies of Sebastian Barry's On Canaan's Side, Larry Watson's American Boy, Stacy Schiff's Cleopatra, and Jon Katz's Going Home hanging out on the new couch together.
*Oops, spelled her name wrong originally. I had books on the brain.
Posted by Daniel Goldin at 2:32 PM