Friday, November 16, 2012
"Rise of the Guardians" Table.
Did you know that film studios are rather taken with the idea of marketing movies in bookstores? Just about weekly we get requests to give out screening passes or give away tie-in pencils or do displays. We are not compensated for these things (one assumes that large chain retailers are) and some of the connections are a bit tenuous. However, when we like the concept, like William Joyce's "Rise of the Guardians", we are all in. In addition to the pencil, we also have these popping elves (I think it's The Sandman, actually) that change facial expressions. There's a screening tomorrow at Mayfair. We might still have some passes available at the front desk.
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