In any case, this summer I brought back the catalog, committed to bringing in the line, and my I-don't-know-what-you-call-them-but-the-folks-who-like-looking-at-the-gift-stuff team was very enthusiastic.
Yes, it's more of girl thing (hey, that's their name), but it works surprisingly well across a broad range of ages. It's commercial stuff that nonetheless picks up on the Esty crafting vibe.
I can imagine the conversation at their offices:
Let's make page flags, but pretty!
Let's make thumb takes, but pretty!
Let's make magnetic bookmarks, but pretty!
Done, done and done. We also brought in some journals and holiday cards.