Our bestselling cards are for birthdays. No surprise there. I've increased the amount of blank cards we sell too, mostly by carrying a large selection from local photographer Sue Borges Vliet.
But what do you think is our second-best occasion after birthdays? Sadly, it's sympathy cards. Is it because more people die than get married, have kids, get sick, buy a new house, or get thanked? Well, among my customers, probably.
But more than that, it's one type of sentiment that just doesn't come off right on an ecard.
Monday, January 18, 2010
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