Read The Story Behind Jung's Red Book in Today's New York Times

One of the most surprising successes this season was The Red Book, a beautifully produced collection of Carl Gustav Jung's work. Priced at $195, we never expected to have the demand it did, and as a new store, we honestly didn't think we could sell one.

Well, maybe one, to our very special customer mentioned in the story in today's edition of The New York Times. (I don't normally use last names, but since he's quoted in the accompanying article, he's now a public figure!). I've known Dennis Paul ever since I was a bookseller back at the Harry W. Schwartz Iron Block store downtown, and he was a lawyer nearby. A friend and customer of David Schwartz, he's always been interested in books that celebrate and explore the life of the mind.

He's also been one of my most loyal supporters at Boswell. Not that he isn't shopping elsewhere, as he is a book-obsessed man who can't help it. Believe it or not, it's one of the things I love about him. He also, by the way, was able to make sure that the weather for the bookstore was about the best it could be. (You wondered why the entire state of Wisconsin was covered in snow except for the East Side of Milwaukee? That was Mr. Paul.)

Anyway, this post is one of my thank you's to Paul--another is finding an advance copy of an upcoming philosophy book. We'll see how that goes! If you missed the link earlier in the piece, here again is the link for Motoko Rich's "Dreamy Sales of Jung Book Stirs Analysis."