Think About It--Here's an Occasion That Doesn't Work so Well as an E-Thought

Our bestselling cards are for birthdays. No surprise there. I've increased the amount of blank cards we sell too, mostly by carrying a large selection from local photographer Sue Borges Vliet.

But what do you think is our second-best occasion after birthdays? Sadly, it's sympathy cards. Is it because more people die than get married, have kids, get sick, buy a new house, or get thanked? Well, among my customers, probably.

But more than that, it's one type of sentiment that just doesn't come off right on an ecard.