Did you ever Try Handselling a Book and Realize You Don't Have any Copies...

So I'm talking to a customer and the perfect book suggestion comes to me. The only problem is, when I get to the shelf, we don't have it. Not just that, we've never had it.

In some cases, I caught these gaffes quickly and it's paid off. We have very nice sales of The Distant Land of My Father, by Bo Caldwell, and I think in 75% of the cases, I put the book in someone's hand. Others I spotted yesterday. And only time will tell if it's worth it to bring these titles in. But now that I'm on the floor quite a bit, I have lots more opportunities than when I was a buyer, and I seem more persuasive than when I was the manager in Mequon many years ago.

The key on these things is, you really have to prove that you can sell the book. "It's your job, not your library" I used to say to eager booksellers who spent way too much time telling me what we were missing, instead of trying to sell what we had. And though as the owner, perhaps I can carry whatever I want, it's been my thought that I should have the same expectations of myself that I have of everyone else, if not higher.

1. The Golden Gate, by Vikram Seth.

First I decided it was perfect for Lucy, the daughter of my friendstomer (friend/customer) Polly. I thought I'd ordered in one for stock too, so I brought it up at the Waukesha County book club presentation I did today. I had already convinced Cyndie (the member who set this up) to read it, but when I checked, I still hadn't been secure enough to bring in a stock copy. We sold about 30 copies of this book, a novel of two friends in 1970's San Francisco that is completely told in sonnets, when I made it my backlist push several years ago. It's a beautiful book, both structurally and emotionally, and whether you love it or hate it you have to agree--you've likely never read anything like it.

2. Village School, by Miss Read.

I hadn't even thought about Miss Read in years, until a certain retired sports hero's wife told me it was her secret passion. I thought, "Hey, I'm working with every Miss Read fan I know", that being Bev and Anne. We brought in several and are hoping it is as successful as another passion we share (well, Bev, me and Amie in this other case), Laurie Colwin's Home Cooking. After seeing a Schwartz store sell two a year if we were lucky, we've sold about 20 this year.

Which brings me to an author I thought was perfect for my Miss Read fan...

3. An Unsuitable Attachment, by Barbara Pym (et al).

I think we're due for another Barbara Pym revival and I'm ready to start it. It's another author that Bev, Anne, and I share (oh, and John E., who also loves Colwin). In this case, the story is about Sophie, the vicar's wife, who takes on the task of matching the eligible Rupert Stonebird to her sister Penelope, only she doesn't figure on competition from new arrival Iantha Broome. The 50's books are different from the 80's books (where there are even some gay characters) but they both share a profound human insight and a marvelous sense of humor. This is the bridge novel, the 7th novel that was somehow rejected by her publisher and led to a very long dry spell.

4. In Sunlight, in a Beautiful Garden, by Kathleen Cambor. My recent post on Mark Gates reminded me what a great book club book that was, and how little I was on the floor to hand-sell it. Best of all, it's still in print and available as a real book, as opposed to print on demand. During our Raymond Carver event, I started to talk up David Leavitt's Martin Bauman (Leavitt's veiled story about his professional relationship with Gordon Lish), only to find it was $21.95 and POD. Now it might be a perfectly nice book, but it's about $7 too high for my customers, and I was a little nervous about the quality to order it in.

A Mark Gates Note

My apologies for not publishing yesterday. I have been in a blur and really didn't want to write anything but this, and read anything (for fear that I might steal good bits) until my note about Mark was finished.

I first met Mark Gates when he was selling to my coworker John. We had been buying frontlist and backlist together, dividing up the list, and John inherited the line because it was previously sold by the Eugene Rotenberg (or possibly "Burg") commission group. That's another five stories in itself.

Isn't it funny how memory is? I would insist that Mark moved to Chicago to sell Farrar Straus Giroux in 1996, based on this fleeting impression of how I met him and this weird dynamic where I was more like a visitor to the office. If you told me he actually started selling us in 1991 (which is entirely possible), I'd admit that it wouldn't be the first memory I'd rewired to suit a story.

Afterwards, we both went to John and sort of asked, "Who was that?" (I was probably at my most manic, and Mark was sort of showing pity for having to work with a bit of a know-it-all, an interrupter, a suck up). Did I leave the card out of my brain file or something? Because I have that very clear memory of John telling me Mark's story, about he moved to Chicago to be a key account rep for FSG, an esteemed publisher that was still independent and run in the old family way by Roger Straus.

It was the next year in Schwartz lore that John left buying to open Schwartz on Downer, the location of the store that I've come to own. I returned to buying after a short sabbatical where , my goal was to write a book about old department stores, by the way. I still have piles of research, but I never knew exactly what I could contribute to the canon, and why anyone would want it. One of the ways I would detour with sales reps was to ask them about their childhood department store memories, and Mark had some nice tidbits about visiting the stores of Pittsburgh.

Pretty quickly my meetings with Mark grew to be a highlight of the season, starting of course with the little asides. He could be very passionate about the books, but was pretty blunt about books that he thought has little chance of working. This is quite common now, but in the days when many reps had strong commission incentives (and some did not even account for returns), it was common to see a rep that loved everything.

He could take something as seemingly drab as a trip to the grocery and turn it into a wonderful story. So you can imagine how a book he enjoyed would become a must-read for everyone around. In particularly, his appearances at our sales rep presenations would be much anticipated. When he loved a book, he could make it happen. When there was a list where he was lukewarm, he would just be incredibly funny. What made him a great rep is that he didn't stop thinking about the list after he sold it; if there was a book that was generating some good reads or buzz that we missed out on, he'd pretty quickly get us up to speed.

Mark had a way of being droll and a bit cutting, and yet he possessed a very warm heart. No matter that he sometimes dropped a less than angelic insight about someone, he had an incredibly warm heart. (editor's note: Really! Very warm!)

I have two strong book memories of Mark. I'm not including Maisie Dobbs, the Soho press title by Jacqueline Winspear that went on to great success, and where I credit Mark with rallying many, many indendent booksellers to get behind the book and spread the word out of his territory. It's a wonderful series, but my fellow booksellers at Schwartz led the charge, and I was just along for the ride.

Another book that Mark loved deeply was Nuala O'Faolain's Are You Somebody, a book he sold very agressively and passionately, and eventually developed a good friendship with the author. It was one of those books where I grew to appreciate his special working relationship with Maggie Richards at Holt, one of the few publishing folks I know that could match Mark jibe for jibe.

No, the focus was on books we both loved that we tried to help break out. The first was Kathleen Cambor's In Sunlight, In A Beautiful Garden, a novel about the Johnstown Flood, which coincidentally, was set in the town where Mark was born. It was a beautiful story that jumped around to the different residents, unknowingly in the path of the flood, while also focusing on the corporate titans of Pittsburgh whose neglect led to the tragedy. The book worked, but never found the audience I thought it deserved. (It's still in print from Harper, but I included the FSG jacket, which I like better).

The second was Alan Bennett's, The Uncommon Reader, which had a very different fate. I remember having these very intense conversations with Mark about how this book spoke to the true independent customer. How when I met my good friend Sue Boucher at Lake Forest, I started jabbering about the book, and John Eklund (who had facilitated our lunch meeting) was ecstatic about it as well, having read it in it's original magazine form and had no idea it was becoming a stand-alone. I think I must have raised my order to Spenser Lee (Maggie's longtime equivalent at FSG) three times, to the point where our initial order was 300 copies (oy, those were the days) and we still eventually ran out.

I love that book so much because Bennett, through his story of the Queen of England who becomes a passionate book lover, gets it. We book lovers are a different breed; we are a different bunch. They see us as crazy, and I guess I might say likewise.

Mark also had incredible charisma. Everybody wanted to be his best friend. I was certainly not exempt from that desire. When I got my Thanksgiving invite to visit Mark and his partner Steve in Madison, you be sure I jumped at it, even though it was probably given out of pity and I don't usually like holiday gatherings.

But do you know what was particularly special about Mark? You know how with most people when two good friends of someone meet, there's often this competition? Well, Mark had a way of making his separate friends become...friends. I am particularly grateful to Mary, Anne and Johanna for keeping me in the loop as Mark became less able to communicate.

I did get to visit Mark in Madison at least once, but my last meeting was at the bookstore, where Mark and Steve came to see Michael Perry (Coop), and buy a bunch of books, a last gift from Mark. He bought my passion, Little Bee, among other things, and only later did I learn that he wasn't really reading much anymore.

Here's Mark's obituary in Publishers Weekly and one in Shelf Awareness. He was PW Rep of the Year in 2006. And here's a link to the Wisconsin (Madison) Book Festival, a cause that was dear to Mark's heart. There are lots of other tributes around, but I'm sure his friends have already read many of them so I'm not going to link to them all.

I miss him. My sympathies to Steve, his family, his friends.