It was long past time for us to reorder our basic Boswell tee shirts. Last year we went super bright, but this year we decided to go a little more neutral. Our new colors in the unisex style are dark heather (a charcoal gray with white thread* mixed in), military green, and cardinal red. OK, that may be bright, but it is completely outshone by last year's assortment of helliconia (a deep pink), sapphire (a deep turquoise), lime, rust, and a forest green in the unisex cut.
Our new fitted colors (also known as woman's or ladies cut) are dark heather and cherry red. And as always, the first complaint out of the box was why we didn't have the cardinal red in the fitted cut, but I'm at the mercy of Gildan's color chart, especially when the preference is for the softer styles, which come in a smaller assortment of colors.
We've got an assortment of colors from past printings in some sizes, though the sizes that sell through the quickest only have the newest colors. And of course we had a decent inventory of existing unisex small shirts, so I only bought one cardinal red and that sold out in about an hour to FOB Aaron (who is picture talking up an ostrich). Don't worry, there are plenty of other great colors in unisex small.
I've also created a link to purchase the shirts. In the past, we created a sku for every size and color, but we realized that it would make much more sense to sku for size and have the customer put the color in the order comments. Honestly, we don't get that many tee shirt orders online, so this is a lot of jumping through hoops for very little business, but you don't know if you don't try, and it's a nice tee.
Hello. This is my blog for the Boswell Book Company, located on the East Side of Milwaukee at 2559 N. Downer Avenue at Webster Place, Milwaukee WI 53211.
Our store phone: (414) 332-1181.
My email: firstname.lastname@example.org.
General email: email@example.com.
Our Hours: Monday-Saturday, 10 AM-9 PM.
Sunday hours, 10 AM-6 PM