Yesterday I noticed that over the years, I have gotten way more fond of the color yellow. I sat at a table, eating Chinese food out of a yellow bowl, with a yellow fabric coaster for my drink and a yellow bottle of kitchen soap in the background. I know that the color doesn't look great on me, but I've still managed to pile up several yellow shirts, both of which I went out of my way to locate. Whenever I start talking about color and clothing, I start thinking about Color me Beautiful phenomenon from the 1980s.
Yellow is an obvious choice, as is Tom Vanderbilt's Traffic, which features a bright yellow warning sign. I should note that Vanderbilt's paperback reprint added a pop of red, which made the whole thing seem less yellow. I should also note that I've been thinking about this book as there have been a lot of warnings that the our major east west freeway is closing at the zoo interchange next weekend, July 18-20.
No One Belongs Here More than You reminds me that July has a novel coming up in January 2015 called The First Bad Man. I haven't seen anything about it, but I'm rather excited about it coming. Back in my Schwartz days, we had a number of huge fans of the July collection, and helped her make a lot of new fans of her fiction, but she's a busy woman with many artistic interests, so if you're counting, it will be eight years between the books (though there was a McSweeneys book in between).
I've also found several yellow books that I've been saving to read, some for a very, very long time. You may have heard that I'm supposed to be plowing through Middlemarch for a book club, and how I love the drop caps editions, but nothing beats my waiting list for Michelle Huneven's Round Rock, which I bought after I read Jamesland. Now I am two Michelle books behind. No wonder she's never visited. How dare I call myself a fan!
Now I would have never opened up Boswell with such a low-contrast bag. It's marketing message is a bit obscured. You might be able to see the logo, but I'll be darned if the average middle-aged person can read the phone number. I just wanted it to be striking and unique, and I can say with some certainty that a yellow on white bag is both pretty and pretty obscure.
We might switch out to a darker bag for the holiday season. At this point, it's all speculation.
New Books 12/6!
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