The things is, the cards are so repetitive. Can you have 40 cards with graduation caps being thrown into the air, with the caption "You made it!" on them? Yes, you can, but then what's the point of having an assortment? Just buy 12 good designs, 24 each, and you're set. Or you could dig a little deeper and find something better.
Inspirational quotes run rampant in these days of future potential, and they are among our best sellers. The problem is that I've been bringing in the same cards for years, and while they often have pretty pictures of rivers and mountains, I don't know if they are interesting enough for this post. Next year, Artists to Watch could take ten lovely David Wroblewski (not the author, the painter) images and add a "Congratulations on your graduation" caption on all of them and see what happens.
So if I were to pick out one inspirational image card, I'd have to go with the Compendium Positively Green cards, as they use authors among their quotation sources, though admittedly, for many of them, I have know idea who the source is at all--I should try finding out. This rocket image has a quote from Michel de Cervantes: "Believe there are no limits but the sky." I guess "dreaming the impossible dream" is not a bad piece of advice for graduates, which is sadly what I think of when I think Don Quixote.
It's not just owls on cards, though. A MAC Classic card from Design Design features a peacock, which both inspired and confused me, as peacocks are also popular images on Mother's Day cards, the next spinner over. But I'll bet you can't find too many llama images, which is what illustrator Anni Betts used on her congratulations card for A Smyth Company.
And that brings me to generic graduation cards, which are, of course, the congratulations card. They are to graduation what love and friendship cards are for Valentine's Day. Both card studios and retail stores love this option, as the cards sell year round, though as Anne will say, graduation cards have more of a year-round sale than Valentine's Day.
How About Never--Is Never Good for You?: My Life in Cartoons.
And finally, it's back to the cap and gown. I understand that this is a very important occasion and humor isn't always called for, but for the right recipient, this is my favorite graduation card for 2014. Good Paper does indeed have very smart copywriters.