Saturday, January 18, 2014
Puns are The New Poetry of Greeting Cards, Plus Valentine's Day Selection and the New Anni Betts Cards.
On the other hand, the pun greeting seems to be in full force, and our customers seem to gravitate towards them as much as we booksellers do. Excluding the sympathy category, where humor is inappropriate, we're seeing more and more groan-worthy pun cards.
The Valentine's category is where this trend seems to have exploded. I mentioned last year that the card creators have become clever at dropping the "Happy Valentine's Day" greeting from the cards, making them year-round ready, though I should note that the rate of sale peaks appropriately with Cupid's visit.
I know that for some retailers, a card that doesn't say Happy Valentine's Day will not sell for the holiday, but for us, the sentiment seems to be enough. And that leads to a lot of love puns. But are there enough double entendres in the world to supply demand? I tried to be careful, but I still bought several duplicate messages. We've got two cat cards that are "purr-fect" and two unicorn cards that ponder "are you for real?"
A few of my favorite pun cards for Valentine's Day are at above left.
I'm going to go out on a limb and say we've got the best selection of Valentine's Day cards we've ever had. That's partly overcompensation--I really didn't buy enough the first three years. It was only in 2013 that I feel like I had enough to have at least some selection on February 14th. I'm already worrying about 2015. I'll known on the 15th whether I went a little over the top (insert picture of a spinning top here with me jumping over it).
Posted by Daniel Goldin at 11:39 AM